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Product Manager – Belgium – 6 Month Contract (Maternity Cover)

Nicholas Howard Limited are delighted to be recruiting for a new and exciting role as a Product Manager.

Based in Belgium, the role objective is as follows: –

  • Create, maintain and increase brand awareness and loyalty among customers to a specific product.
  • Lead the cross-functional team through strategic planning process, from analysis to strategy development and to implementation.
  • Uncover customer insights and deliver innovative marketing campaigns.

Accountabilities:

  • Lead the cross functional brand team to develop and implement innovative growth strategies; align the brand team, the field teams and the senior management around the brand’s direction, choices and tactics.
  • Identify and implement multi-channel engagement strategies and solutions including digital, mailings and newsletter, media and PR activities for all customers in line with the strategic plan and compliance.
  • Manage marketing campaigns across print, promotional materials, congresses and online platforms; ensure high standard to meet customers’ expectations and to build the credibility of the brand.
  • Collect and analyse data and insights on market dynamics, customer trends, brand positioning and competitors’ activities. Establish and assess KPIs for brand awareness, adoption and advocacy.
  • Lead and manage end-to-end new indications launches and other brand life cycle events.
  • Support the forecasting and planning process by providing insights on the market trends and growth opportunities.
  • Effective budget control and resource management within predefined marketing projects budgets.
  • Interface with regional brand team and serve as a liaison for internal stakeholders regarding the brand strategy and KPIs.

Education & Experience:

  • HBO, Marketing, Commercial Economics, E-Commerce or Communication preferred.
  • Minimum 3 years work experience in pharmaceutical industry (Rx market) as Product Manager preferred.
  • Experience in product life cycle management (launches, LOE management, etc.).
  • Proven track record of managing complex cross functional projects in matrix organization.
  • Deep knowledge of health care system, especially hospital.
  • Excellent understanding of marketing and sales, including new marketing techniques.
  • Proven knowledge of commercial processes/business acumen.
  • Knowledge of standards, procedures, policies and codes of conduct of Pharmaceutical Market.
  • Outstanding communication skills and ability to influence without authority.

To be considered for this position please apply below.